What is Freelancing and How Does it Work? Steps to Start Freelancing

Freelancing has become a trending topic worldwide, and people want to know what freelancing is. Freelancing is a type of service where you can work as a self-employed. It has often been considered independent working with companies as a self-independent contractor.

Freelance works differently than a traditional 9-to-5 job. Freelancers are responsible for finding their clients, negotiating rates and terms, and managing their schedules to complete the work. Freelancers never commit to a single client and always work with multiple clients simultaneously and charge per project.

How Does Freelancing Work?

Companies are hiring freelancers based on their experience working on projects. Firstly, companies are interviewing freelancers and ensuring their talent and experience. Freelancers accept payment in return for giving some service to companies. It could be a part-time and short time.

For example, I hired an Amazon PPC expert to run a campaign to rank my product keywords. I paid the freelancer for that time, and that would be the end.

The essential factor of freelancing is that sometimes, people pay freelancers to work several hours per week or month.

Steps to Start Freelancing

Here are the five necessary steps to start freelancing:

  • Finalize the Services offered as a Freelancer.
  • Perform Market Research to find Potential Clients.
  • Build a Portfolio to showcase your achievements in the Past.
  • Optimize your Social Media Profile to get Clients.
  • Develop a strategy to get a high-paying client.

1. Finalize the Services offered as a Freelancer

The first important step to becoming a freelancer is to finalize the skill into a beneficial service. The people are wondering how we can finalize the skill.

Please list skills that are highly demanded and that you are passionate about. Firstly, think only about what is necessary; select two and pursue them.  

2. Perform Market Research to find Potential Client

The second important step is to conduct market steps to find clients as a freelancer. Firstly, you can start researching your competitors and see what services they provide to the clients. Then, identify their pain point and give the solution to the clients. You can find clients from Linkedin, Upwork, Fiver, Facebook, etc. 

3. Build a Portfolio to Showcase your Achievements in the Past

A portfolio is an excellent way to showcase your past achievements and testimonials of your skills and abilities. It helps to show your experience regarding your skills.

4. Optimize your Social Media Profile to get Clients

You can increase your visibility with the optimization of your social media account. It can help you to connect with your ideal client in the best way. You can use Facebook groups, Instagram, Linkedin, Twitter, or Pinterest to pitch the potential client. You can also use freelancing websites like Upwork, Fiverr, and freelancer.com to discover new clients.

5. Develop a Strategy to get a high-paying Client

You must find long-term and high-paying clients when you come into full-time freelancing. You can make some strategies to get high-paying clients, such as collaborating with another freelancer, networking with people in your relevant industry, and posting top-notch content on your niche.

Ready to Become a Freelancer?

Here are a few things to keep in mind when you are thinking of becoming a freelancer:

  • Skills 
  • Network
  • Marketing
  • Business Basics
  • Work-Life Balance


Make sure you have the skill and experience to provide value to client business. Getting education and training to keep your skills current is most important.


Make sure to build a strong community relationship, and it can be helpful to find work online.


You are responsible for marketing your services to get potential clients. Creating a website, building a portfolio of your work, and using social profiles to promote your services are essential.  

Business Basics

When you are a freelancer, that means you are running your own business. You are responsible for handling taxes, invoicing, and work records. 

Work-Life Balance

As a freelancer, you offer flexibility and the ability to set your work schedule. Overall, becoming a good freelancer requires hard skills and strong community relationships. So, It helps to become a successful freelancer.

What Freelance Work Can I Do?

Many kinds of freelance work are available, depending on your skills and interests. You can choose a skill that has demand in the market and your interest and start to earn online. Here are the top examples of freelance jobs:

  • Web Development
  • SEO Content Writing
  • Digital Marketing
  • Blogging
  • Photography and Videography
  • Graphic Designing
  • Business Consultant
  • Project Management
  • Communication Skill 
  • Sales and Negociation
  • Virtual Assistant
  • Blockchain 
  • Artificial Intelligence

Freelancing Website in Pakistan

These are the top freelancing websites in Pakistan. You can start top online skills, which I explained above:

  • Upwork
  • Fiverr
  • LinkedIn
  • Freelancer.com
  • People Per Hour
  • Guru
  • 99 Designs
  • Aquent
  • Toptal
  • Simply Hired
  • Facebook
  • Behance

When you learn a skill, start to sell your skill on that platform.

Advantage of Freelancing

Freelancing can have many advantages, both for individual work and for business. Here are some advantages to being laid off from 9 to 5 jobs and becoming a freelancer.

  • Flexibility to decide how, when, and where to work
  • Choosing your client
  • Potential for higher earnings
  • Keep all the profits
  • Opportunities to learn and grow
  • Tax Benefits

1. Flexibility to Decide how, when, and where to Work

You can set your schedule and take a project of your interest that fits your skill. You are your boss and do not ask permission from anyone to work from home. It is your choice to start the project late or earlier, but meeting the project’s deadlines is essential.

2. Choosing your Client 

You can select the client you want to work with when the business runs smoothly.

3. Potential for Higher Earnings

Freelancers can set their rates and take as much work as they want. 

4. Independence

Freelancer has their brand and the ability to work independently to run their business.

Disadvantage of Freelancing

Freelancing has many benefits, but it also comes with its own set of disadvantages. Here are some of the most common:

  • Income instability
  • Limited job security
  • Lack of benefits
  • Isolation
  • Difficulty separating work and personal life
  • Responsibility for finding and securing work: 
  • Managing finances 

1. Income Instability

Freelancers often have fluctuations in their income, making budgeting and planning difficult.

2. Limited Job Security

Freelancers are not guaranteed work and may experience periods of unemployment.

3. Lack of Benefits

Freelancers do not typically receive health insurance, paid time off, or retirement benefits, which can be a significant disadvantage.

4. Isolation

Freelancers often work alone, leading to feelings of isolation and loneliness.

5. Difficulty separating Work and Personal Life

Freelancers may need help establishing a clear boundary between work and personal life, leading to blurring the lines between the two.

6. Responsibility for Finding and Securing Work

Freelancers are responsible for finding their jobs and securing new clients, which can be time-consuming and stressful.

7. Managing Finances 

Freelancers are responsible for managing their finances, including paying taxes and keeping track of expenses, which can burden those without accounting experience.


In conclusion, freelancing is a growing trend in the modern workforce and refers to self-employed individuals who offer their services to clients on a project-by-project basis. Freelancers can work in different categories and offer their clients a broad range of skills and services. You can start learning one skill and start freelancing to earn more money.