How to Write a Cover Letter on Upwork

A cover letter is the first introductory phase that helps you to interact with your client. It is an opportunity where you can land a job on Upwork. You must write a compelling Upwork Cover Letter that sets you apart from the competition. A cover letter can make all the difference in convincing a potential client to hire you and showing your interest and enthusiasm toward work.

Are you a freelancer looking for a job related to your skills?

If you are a freelancer looking to write an Upwork cover letter, keep reading this article from start to end to get complete details about the cover letter.

Then Upwork is a great place to find work where you can get the response of clients through your cover letter. Whether you’re just starting or have been using the platform for a while, writing a strong cover letter is key to finding a project. Before going into detail, I first define the cover letter.

What is a Cover Letter?

A cover letter is a brief introduction that accompanies your proposal when you apply for a job. It provides additional information about yourself and your qualifications. It’s your chance to introduce yourself, showcase your skills and experience, and convince the client that you’re the right person for the job.

In this article, I will share some important tips on writing an effective Upwork cover letter that will grab the client’s attention and increase your chances of getting the job.

Cover letter

Read the Job Description Attentively

Before you start writing your Upwork cover letter, it’s important to research the job and the client’s requirements. Read the job posting carefully and understand the requirements and qualifications. This will help you to write your cover letter to the client’s needs and show that you’ve done your homework accordingly.

Start with a Professional Greeting

Your opening sentence is important in grabbing the client’s attention and encouraging them to keep reading. Start with a warm and personalized greeting, such as “Dear [Client Name]; I am excited to apply for your [Job Title] position.” Then, briefly introduce yourself and explain your interest in the job. This sets the tone for the rest of your cover letter and shows the client you’re enthusiastic about the opportunity. If a candidate doesn’t know your employer’s name, you can write “Dear Hiring Manager,” It is the best way to set a professional tone to grab the attention of the target person.

Why You Are Best for this Job

In this portion, you have to tell your client why he is hiring you, how you can prove yourself to his company, and where he can get more information about you. Moreover, you can write about similar work you have completed in the past, which will interact with him more.


“I am excited to apply for the Content Writer position you have posted on Upwork. As an experienced writer with 3 years of experience in the industry, I am the perfect fit for this role because I have been doing this task for three years. My passion for writing and ability to deliver quality content on time makes me an ideal candidate for your project.”

Showcase Your Skills And Experience

In the body of your cover letter, showcase your freelance skills and experience that are relevant to the job. Use specific examples to illustrate your qualifications and how they align with the client’s needs. Use bullet points to make your cover letter easy to read and highlight your key points. This helps the client quickly understand why you’re the best fit for the job.

For Example

I have a degree in English Literature and have worked as a freelance writer for 3 years. I have written for various niches, including information, technology, motivation, freelancing, etc. I have experience in creating engaging, informative, and optimized content that will be beneficial in delivering the results you need.

I have excellent grammar skills and an eye for detail, which ensures that my content is error-free and easy to read. I can produce content that is both informative and entertaining, which makes it engaging for the audience.

I have experience creating content for various formats, including blog posts, articles, social media posts, and product descriptions. I can adapt my writing style to suit your brand’s voice and tone, ensuring that the content I produce is aligned with your brand’s values.

Follow the Directions For Each Job Post

Some potential Clients will ask the candidate for specific requests mentioned in the job post. Then the candidate must also fulfill this demand through his Upwork cover letter. For example, the client often asks at the end about his experience. Then you have to write a keyword or links in a reply, such as 

“As you requested, I’m mentioning the links to articles related to information, freelancing, and technology.

This will help the client to make a better decision about if he will hire you or not.

Keep it Concise And to the Point

Clients on Upwork receive a lot of proposals, so it’s important to keep your cover letter concise and to the Point. Stick to the main points and avoid rambling or using overly technical language. It should be no longer than 400 words.

Customize Your Cover Letter

Avoid sending generic cover letters to every job you apply for on Upwork. Take the time to optimize your cover letter for each job by addressing the client’s needs and requirements. Show that you have taken the time to research the client and their project.

Proofread And Edit Your Cover Letter

Before submitting your cover, proofread and edit your cover letter carefully. Check grammar and spelling errors, and ensure the tone is professional yet friendly. I use a tool like Grammarly to catch and correct mistakes. A well-written Cover letter on Upwork shows the client that you are detail-oriented and professional. Ask a friend or colleague to review your cover letter and provide feedback.

Close with a Call to Action

At the end of your cover letter on Upwork, close with a strong call to action that encourages the client to contact you. Let them know that you’re available to answer any questions they may have and that you’re excited about the opportunity to work with them. Thank them for their time and consideration. You can use a call to action sentence at the end, such as:

  • Please feel free to contact me for further on this project
  • Let’s work together to bring your project to the next level!
  • I’m ready to take your project to new heights. Let’s collaborate and achieve your goals together.

I am adding some examples to help you write an effective Upwork cover letter.

Samples of Cover Letter

Sample 1

Dear [Client Name],

I am excited to apply for the [Job Title] position you posted on Upwork. As a skilled [Your Profession] with [Number] years of experience, I can provide you with the high-quality work you seek.

I have worked on the same projects in the past, and I am well-versed in [Related Skill/Experience]. My attention to detail and ability to work under pressure have allowed me to deliver successful projects on time and within budget.

I am a dedicated and reliable freelancer who takes pride in delivering work that exceeds my client’s expectations. I am available to begin working on your project immediately, and I look forward to discussing it further with you.

Thank you for considering my application.

Best regards, 

[Your Name]

Sample 2:  Content Writer

Dear [Client Name],

I am writing to apply for your Content Writer position. As a skilled and experienced content writer passionate about storytelling, I have the creativity and expertise to create compelling and engaging content for your brand.

In my previous role as a content writer for a digital marketing agency, I wrote various content, from blog posts and social media copy to website copy and product descriptions. I am skilled in SEO, writing research, and storytelling, and I have experience working with various industries, including healthcare, technology, and finance.

I am particularly impressed by your commitment to providing high-quality and informative content that educates and empowers your audience. I am amazed about the chance to work with your team to create content that engages and inspires your readers.

Thank you for considering my application. I look forward to discussing how I can help your business grow through effective content writing.

Best regards

[Your name]

Sample 3: SEO Keyword Research 

Dear (Client Name),

I read your job description and understand that very well, and I see you mentioned you need (Enter the Job title here). I can do that job because it is my daily routine work for my other clients.

I can do the advanced-level keyword research for you with the help of your top Competitors and my Pro Ahrfs and MOZ tools.

My keyword Research Service is the following:

  • USE my Pro Ahrefs Tool
  • Long-Tail Keywords
  • High Search Volume
  • Low Keyword Difficulty
  • Easy to Rank Keywords
  • Complete Top Competitor’s Keywords Research
  • Competitors Top ranked Keywords and Pages
  • Profitable Keywords

I will provide a detailed Excel report including the keywords, KD, Search Volume, and list of your top competitors.

You can send me a short test task free of cost, and I will deliver it to you within an hour. If you are satisfied with my research, then you can hire me.

Waiting for your response to discuss this in detail.

Best regards:

(Your Name)


In conclusion, A cover letter creates a first impression on clients. If your cover letter stands out and meets the client’s needs, the client will like to work with you. So, writing a compelling Upwork cover letter is essential to landing your dream project. Following the tips outlined in this article, you can create a cover letter that sets you apart from the competition and increases your chances of getting hired.

Frequently Asked Questions (FAQs)

An Upwork cover letter is a brief introduction that accompanies your proposal when you apply for a job. It’s your chance to introduce yourself, showcase your skills and experience, and convince the client that you’re the right person for the job.

 Customizing your cover letter for each job is best by addressing the client’s specific needs and requirements.

A cover letter should have detailed information about your qualifications and experience and should be according to the client’s needs with a unique selling point.